Saturday, March 20, 2004

Krave - food processing gone wild!

Jeffrey Reggio made a movie called "Koyaanisqatsi" meaning "Life out of balance". Kellogs Corporation makes a candy bar called "Krave". The 39 unique ingredients of "Krave" listed on its wrapper are presented below. To me they are also the perfect definition of life out of balance, or as my title puts it "food processing gone wild". Judge for yourself.

  • Corn syrup
  • Soy protein isolate
  • Fructose
  • Rice flour
  • Soy protein concentrate
  • Sugar
  • Malt flavoring
  • Salt
  • Chocolate
  • Cocoa butter
  • Artificial flavoring
  • Cream
  • Malt extract
  • Rice bran
  • Corn syrup solids
  • Skim milk
  • Partially hydrogenated soybean and cottonseed oil
  • Inulin from chicory root
  • Cocoa treated with alkali
  • Whey protein isolate
  • Natural and artificial flavor
  • Gelatin
  • Glycerin
  • Soy lechthin
  • Peanut flour
  • Partially hydrogenated palm kernal and palm oils
  • Nonfat dry milk
  • Cocoa
  • Dimagnesium phosphate
  • Calcium phosphate
  • Natural and artificial chocolate flavor
  • Sodium ascorbate (vitamin C)
  • Alpha tocopherol acetate (vitamin E)
  • Vitamin A palmitate
  • Niacinamide
  • Pyrodixine hydrochloride (vitamin B6)
  • Thiamin hydrochloride (vitamin B1)
  • Riboflavin (vitamin B2)
  • Vitamin B12

No comments: